450-500 words. Select a new product or service (Marriott Hotels) that will be launched by either an existing organization or one you will create. This product or service will serve as the basis for the Marketing Plan you will write throughout the course. Note:
(This is going to be on the Marriott Hotels and how they offer different hotel options like courtyard by marriot, etc… and how they appeal to children). Here are the differente points to talk about.
1. A competitive analysis of the organization Porter’s five competitive forces model 2. The criteria you will use to segment your market and select your target market including geographic, demographic, psycho graphic, and behavioral factors
